According to a latest news, Google search will no longer use the country code top level domains (ccTLDs) for indicating the location of a user’s search. This will be applicable across desktop, mobile web, mobile apps, and Maps.
Every SEO expert and agency is very well aware of the historic importance of TLDs in search. Country services used to be distinguished by the country code top-level domain names (ccTLD) such as google.fr for France or google.co.uk for England. However, this is now going to change. Moving forward the country service will automatically change based on location, without directing users to a different domain.
Manually typing in a ccTLD will no longer bring users to the corresponding country service. By default, you’ll now automatically be served the appropriate country service without seeing a change in Google’s ccTLD.
Google notes that this change only affects the way its services are labeled. It in no way affects how the services work.
Google Search is now consistent with how Google manages its services across other platforms like YouTube and Gmail.
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