Lori’s Golf Shoppe is a ladies golf shop with everything you need to golf in comfort and style.

Client

Lori’s Golf Shoppe

Online golf store providing golf’s apparel for women; golf clubs & accessories online; men’s golf and Junior Golf apparel. They were interested for a dual strategy of SEO and SEM in order to enhance conversion rate and better visibility.

www.lorisgolfshoppe.com

The Problem

  • The site was generating traffic, but at a very high cost, and they wanted to reduce their monthly six figure pay-per-click budget without affecting the ROI & number of clicks that were being converted to customers.
  • When we ran their initial ranking report, it was researched and identified that there was plenty of room for improvement. The website did not have keywords ranking in the top 30 on Google and Bing for important business keywords.
  • Lori’s Golf Shoppe has a global reach in the U.S. and wanted to expand their business in the UK & Australia as well.
  • It is therefore increasing ranking on Google in other countries e.g. Google.com.au etc. was of utmost importance.

THE RESULTS

  • Page #1 ranking for over 50 most searched keywords in its own industry in Google, Yahoo and Bing.
  • Organic search traffic increased by 65% in 6 months’ time.
  • We did the conversion rate optimization that helped client improve ROI on their PPC spent by at least 35%
  • An integrated SEO and SEM strategy resulted into better user engagement , repeat customers and brand promotion.

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Brandconn Digital


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