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The lenspal

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The LensPal is an online photography services providing company with core interests in renting of cameras, lenses and related photographic accessories. Based in Florida, USA, the company possesses a wide selection of Canon and Nikon cameras, lenses and photographic accessories.

The current target market of the company includes professional photographers, brand agencies, students, travellers, and vacationers based in the USA and Canada.



The Challenge

The challenges for Digital marketing for TheLensPal were as unique as the brand and its services. Since the services being offered by the client were very niche and fragile in nature, any small part of disappointment due to the service delivery could cost big reputation damage even if this was beyond the control of the company such as concerns related to the delivery of goods by the UPS, returns, etc.

Increase Sales

To increase sales and reach to new potential customers in the USA or visiting the USA for short terms

Build A Brand

Build a brand that is perceived to be customer centric and helpful

Build A Reputation

Cautiously build a reputation that remains the selling point

how helped

How We Helped

We devised an all rounded online marketing plan for this leading photographic equipment rental company. Our plan comprised of a combination of Search Engine Optimisation (SEO services), Paid Marketing Campaigns on Google AdWords platform, and Social Media Marketing Mix. As a part of the campaign, we did the following:

  • Identified keywords that can use latest search semantics index for quick ranking on Google and other search engines
  • Promoted website for search engines to achieve a traffic level that contributes at least 35% to the total sales of the company
  • Conducted thorough Competitor Analysis, Market Research and Keyword Research
  • Created on page strategy for optimisation of all web pages on the website
  • Launched an aggressive off page strategy aligned to complement the on page strategy
  • A PPC campaign on Google AdWords with high Return on Investment
  • Conversion Rate Optimisation by improving shopping experience of the customers
  • Social Media Optimisation and Social Bookmarking
  • Fostering 5 star reviews and ratings by the existing customers


The Results

  • Page #1 ranking for over 50 most searched keywords in its own industry in Google and Bing
  • 5 Star customers reviews and ratings that improved conversion
  • ROI 1000% from search marketing campaigns

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