Events 4 sure

Digital Marketing Strategy for Global Legal Events Organizer

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Case Study
Events 4 sure

Events4Sure is Asia’s first and the only event management company hosting events exclusively for lawyers worldwide where big names such as Microsoft, Accenture, Knobee Martens, Coca-cola and more send their legal representatives to speak, exhibit or as delegates.

The Challenge

The biggest challenge with Events4Sure was to spread the brand name and generate a strong online presence for them. Even though well-known companies and their representatives were attending its events, they were unable or were never encouraged to submit reviews, like, follow or tweet about Events4Sure.

How We Helped

We created a complete digital marketing strategy involving Search Engine Optimization (SEO), Paid Advertising on Google and Social Media Development.

Services

Digital strategy,SEO, Social, Google Ads
Features

FB Marketing LinkedIn Marketing, Remarketing
Client

Events4sure

As a part of the SEO process, we conducted thorough competitor analysis, market research and keyword research. On-page strategy for optimization of all web pages on the website was launched and an aggressive off-page strategy was aligned to complement the on-page strategy.
To increase the footfall at the events and spreading awareness, Facebook events were created, where attendees could join, get information about each individual event and buy tickets.
As we realized that some big names were involved, it was only fair to start building an online repo with them over social media. Sharing, re-tweeting, commenting and tagging to acknowledge partners helped us in increasing our Facebook likes by 30% with a notable increase in Twitter and LinkedIn followers.
We improved communication with various events stakeholders by and started posting series of upcoming events, sponsors, speakers and more. This helped us in creating social media channels which were synchronized and regularly updated.