Google has been a major player in digital advertising while Facebook manifesting greater control over the online advertisement part. Google has made a big push lately to improve its suite of digital marketing tools: Google Adwords, Google Analytics, Google Tag… Read More »
Artificial intelligence (AI) has been a trending topic for quite a while now especially in the digital marketing industry. Numerous startups are leveraging AI in their marketing platforms to get maximum benefits. Companies like Apple and Amazon are even leveraging… Read More »
With more and more companies going online, it has become essential for business owners to establish themselves online. Online reputation management (ORM) plays a crucial role when it comes to establish and maintain a positive image online without which it… Read More »
In the present tech-driven world, technology has pierced through almost every part of our lives and it is not showing any signs of slowing down in the near future. These are the expected Digital Marketing Trends:- Voice search – As… Read More »
Shopping, local searches and audience optimizations are some of the biggest considerations to be kept in mind. Here are a few key paid search trends to take note of:- Google Shopping is king in retail – The retail advertisers must… Read More »
As 2019 approaches, the digital marketing landscape that encompasses social media, SEO, PPC, content marketing is witnessing a dramatic shift. There may have been a time when you could have dismissed visual search or artificial intelligence as gimmicks from the… Read More »
Google My Business added the ability to announce the date your new business is opening directly in Google Maps and changed how it manages businesses that are within specific service areas. Information about New business open dates – About the… Read More »
So, version 5 is finally out for Google PageSpeed insights, and it provides an abundance of information. Google has rolled out a new update to its PageSpeed insight tool, this is the first massive update since January 2018. The new… Read More »
Optimizing your website for keywords, building links or publishing great blog posts are not the only methods to improve your website SEO. You can also use your Twitter account as well How does Twitter improve SEO? In order to understand… Read More »
When it comes to search engine optimization (SEO), restaurant and hospitality industry has several challenges. Potential customers can get almost everything they need to avail from Google Maps, Google Reviews, etc. for these two industries. This helps working with citations… Read More »