Students Lets UK is a leading provider of students accommodations, houses and apartments in the UK. With many years of working through various offline marketing techniques, we led the digital transformation for their business.
Student Lets did not exploit the potential of online marketing as they build their business in very traditional way, offline marketing and references from their existing customers. Company was majorly targeting Cyprus market where primary language is Greek.
While company had their own inventory of houses and apartments, it also had tied-up with one of the largest student accommodation provider for private halls. Therefore, information architecture and clarity of purpose and differentiation was a major challenge.
How We Helped
We created a digital transformation strategy right from the redesign of website to search engine optimization followed by search marketing.