Businesses nowadays are making the most of PPC (pay-per-click ads). However, the significant cause of concern about this is to obtain as low of a cost per click (CPC) as possible. This will make your ad campaigns budget-friendly, leading to incredible Return On Investment (ROI).
When there is fierce competition in Google Ads, lowering the Cost Per Click (CPC) of your campaign’s keyword is paramount if you want to thrive in online advertising.
The blog post focuses on factors that can help you achieve a lower CPC.
Let’s examine the valuable suggestions.
Lower Bids
Lowering your bids is one significant way to lower your Google Ads Campaign’s average CPC. If your campaign is average and limited by any budget, lowering bids enables you to decrease CPC and afford more clicks while keeping the same budget. It might be possible that your ad’s position would come lower, but it enhances the overall exposure on Google and opens many lead generation opportunities.
PPC Experts in India show you different ways to lower Your CPC in Google Ads. They help you make the most out of your ad campaigns and be on top of Google.
As Google advances in Machine Learning and Automated Bidding, several promoters depend on these tactics for efficiency, as they save considerable time by automated bid tracking and adjustments. Besides Manual CPC, Google suggests Maximize Clicks for economical CPC control or Maximize Conversions for excellent ROI.
Choose Your Keywords Wisely
Keyword Research is an essential factor for Google Search. You should avoid ignoring one keyword depending on price, but pick volume and different types of search queries you want to get.
For instance, If your best-converting keyword is the costliest, you don’t want to miss out on conversions. However, you want to downsize the keyword list to save money so that you can spend somewhere else while bidding on the high-converting keyword.
A costlier keyword leads to a higher average search volume, inviting more clicks to your website and enhancing your expected CTR. Consequently, it improves the Quality Score, inviting more clicks for less in the long run.
Consequently, you can still select keywords based on cost. However, you should consider the volume and intent behind the keywords. Getting a mix of low-cost and high-reward keywords ensures you obtain the lowest possible CPC without compromising conversion quality or quantity.
Improve Your Quality Score
A higher quality score indicates that Google treats your keywords and ads as an incredible option for customers looking for the service or product, and they give your reward with cheaper clicks. Your Quality Score directly links with the success of PPC campaigns. Using Cheaper clicks, Google rewards keywords and considers them the most relevant per the user’s search intent. Optimizing the Quality Score bolsters the campaign performance while reducing Cost-Per-Click.
Contact the Best PPC Company in India to help you improve your Quality Score.
Make Your Ads Compelling and More Relevant
Ad relevance becomes a prominent factor in assessing Google Ads Quality Score, directly influencing your Ad Rank and CPC. To assess ads’ relevance, explore the Keywords tab, navigate the speech bubble next to every keyword, and revisit the ad relevance level.
For improving ad relevance and Quality Score:
- Include keywords from the ad group in the headline and description.
- Ensure the landing page content closely resonates with the targeted keyword for good synchronism.
Create compelling, keyword-rich ad copy that highlights user intent.
Ad Rank can be calculated as Max CPC Bid * Quality Score. Enhancing your Quality Score enables you to maintain or improve your ad position while reducing CPC. A powerful Quality Score helps you beat the competition while ensuring better efficiency in your ad spend.
If your ads are incredible, relevant, and above average, you can still enhance their performance by optimizing the landing page experience. If your ad relevance is good but your landing page experience is poor, consider testing various landing pages to find the one that aligns with your keywords and messaging.
Reducing your CPC is achievable if you learn where to incorporate changes in the campaign. Creating good strategies to attract traffic with incredible purchase intent will also help.
