At DMEXCO, Google announced new features to be incorporated into AI so that you can get the best ROI. Let’s look at the latest features, including more generative AI tools and AI-driven campaigns.
Google Ads lets you spot and connect with your customers regardless of where they are on their buying excursions. Moreover, AI-driven campaigns continually strive to deliver excellent outcomes for your big, small, or medium-sized businesses.
Top 5 AI-Powered Features Announced at DMEXCO
Let’s examine the five crucial announcements made at DMEXCO, Europe’s top digital marketing event, to improve AI for every segment of the advertising process.
1. Gemini Models allow you to create better Search Engine Campaigns in different languages.
Google Search will enable consumers to connect with the right businesses or brands at the time of their need and when they’re searching for. This offers good opportunities for businesses to connect with customers when needed to get the desired results and ROI. This conversational experience for Search campaigns has already supported many businesses in developing high-performing ads with generative AI. The results are outstanding. Small business advertisers with conversational expertise in Google Ads are 63% more likely to publish Search Ads showcasing “Good” or “Excellent” Ad Strength. Within a few months, the conversation experience in Google Ads will be available in German, French, and Spanish languages.
Consider hiring the best PPC Company in India to optimize your SEO according to the latest industry trends.
2. Different ways to spark your creative vision using generative AI
Consumer buying journeys are unpredictable, so your Google strategy must be crafted smartly, catering to the needs of consumers. Performance Max is powered by AI end-to-end, optimizing your budget to enable you to maximize conversions across all channels and diverse sections of audiences.
Demand generation campaigns are the apt answer for connecting with consumers who might not be searching but are willing to be discovered. They craft and convert demand with captivating, visually compelling storytelling on YouTube and non-search inventory. Moreover, Demand Generation Campaigns encourage you to customize Google Ads AI tactics by channel, audiences, and creatives to cater to messages for the targeted consumers.
Outstanding quality and diverse creative assets are essential for all AI-driven campaigns. To this end, Google is expanding AI-powered Image editing to new campaigns besides Performance Max. You can also boost image assets in Search, Demand Generation, App, and Display campaigns. Business owners can even highlight their products by choosing and editing images directly from Google Merchant Center.
Asset generation will now be available in six new languages: German, French, Spanish, Portuguese, and Italian.
3. Scale and Optimize Assets while Maintaining Control
AI will offer innovative ways to bolster human creativity without replacing it. That’s why PPC experts in India are discovering new ways to redefine the creative process. You can give up to five reference images and a prompt and witness AI generate new images synchronizing with your brand’s aesthetics and value.
To execute more control, brand guidelines for Performance Max are transitioning to full, general availability. Define and upload specific brand components, such as fonts, colors, and logos, to ensure your brand identity shows visual consistency across all ad formats.
Moreover, professionals are offering Demand Gen creative preferences to all advertisers. This will enable you to pin video assets to particular formats and surfaces, allowing your compelling visuals to be shown where you want them.
4. Performance Max: Dive Deeper to ensure better outcomes
Creating high-performing ads requires continuous optimization and an in-depth understanding of what’s functioning and what’s not. The cutting-edge reporting will help you craft a blueprint of exemplary Ad Strength. There is an ongoing improvisation in asset reporting, incorporating conversion metrics for each asset. From the next month, new asset coverage reporting in Performance Max will help you determine non-performing asset groups and obtain specific recommendations to improve them, such as “Include two long headlines” or “Include 3 square images.”
PPC experts in India offer excellent visibility into your campaign performance, diving deeper into performance insights. You don’t have to look into various reports. Experts have blended insights, explanations, and recommendations into a single view to enable you to understand and combat ad fluctuations. Moreover, using target pacing insights, you can effectively monitor progress against your CPA and ROAS objectives.
5. Media Management is coming your way.
Experts are paying attention to your feedback about exercising more control in AI-driven ads. So, Google experts have announced the beta launch of campaign-level negative keywords in Performance Max. By the end of this year, this feature will be rolled out to make your Google ads synchronize with your specific brand and audience requirements on Search inventory.
New Optimization levers are soon to be added to Demand Gen Campaigns. Omni Channel bidding will be incorporated into beta within the next few months to allow you to enhance both online and in-store conversions.
In October, they will support purchasing Demand Generation campaigns in Display & Video 360, offering heightened flexibility and reach within your current workflows.
Last week, they also introduced confidential matching that helps businesses handle their first-party data privately.
Google has added many exciting features to AI so you can deliver the best ROI. These innovations and possibilities with AI-powered advertising will excite you and make your campaigns more advanced.
