How to Get Ecommerce Product Snippets to Display in SERPs?

When you buy a product online, you search on Google. It will show you rich snippets. The Google Search results include product listings with prices, reviews, ratings, and images.

Product attributes offer a clear picture or idea of what you’re selling to online buyers, persuading them to purchase.

The blog post guides you on adding eCommerce Products to your Google Search results.

What are Ecommerce Product Attributes?

As the name suggests, product attributes, including subjective and objective product details, define a product. These characteristics enable shoppers to decide what to purchase. Examples of product attributes include technical information, color, size, materials, cost, energy ratings for electrical, and more.

So incorporating product attributes into your Google Search Snippets is crucial to your Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO) techniques. It helps you with the following:

• Increased Search Visibility.
• Enhanced Organic Clickthrough rates (CTRs).
• Enhanced conversions and sales.

Hire a WordPress development company to help you add enticing e-commerce product snippets to SERPs.

Tips to Add Ecommerce Product Attributes to Google Search Snippets

Let’s explore ways to include product attributes in your search engines.

Step 1: Install All-in-One SEO

One of the prominent steps for incorporating product attributes into your search snippets is installing and activating All In One SEO.

AIOSEO is one of the incredible WordPress SEO plugins available in the market. More than 3 million website owners and marketers rely on this plugin to come on top of the search engine result pages (SERPs) and compel desired website traffic. This plugin contains many robust SEO features and modules that play a vital role in website optimization for search engines and users.

Another compelling feature of AIOSEO is the next-gen Schema Generator.

This transformative module makes adding schema makeup to your posts and pages straightforward.

Moreover, the next-gen Schema generator of the AIOSEO  Product Schema Module contains Google’s Merchant Center listing schema. It indicates that you can generate compelling and engaging snippets on SERPS.

The Product Schema module lets you incorporate product attributes into your search snippets.

Step 2: Add Product Schema

Once AIOSEO is activated and installed, adding product attributes to your search engines gets easier. First, add product schema to your post or page by using the page in the editor mode.

Navigate the AIOSEO settings>> Schema.

Now, ensure the schema markup page is all set to the product. If it is not set, click the Generate Schema button. This option allows you to open Schema Catalog, choose schema types, and add product schema markup.

Step 3: Edit Product Schema to Include Product Attributes

Include product attributes in your Google search snippets by filling in product information.

To begin, click the edit schema button.

Once you’ve done this, a window with fields with all the crucial details to produce a detailed product schema markup will appear.

To include product attributes, navigate the Attributes section.

Add details of your product’s attributes, such as Material, color, pattern, size, and Energy rating in all your fields.

AIOSEO will give you product schema markup with this crucial information. This will appear in the form of rich snippets on SERPs. 

After including the crucial product attributes, click the Update Schema button.

Bravo!

You have added product attributes to your Google Search snippets through WordPress.

Some FAQs about Product Attributes

Why must I include product attributes in Google Search Engines?

Incorporating product attributes into your search snippets bolsters eCommerce SEO and conversion rates by 

• Encouraging users to make purchasing decisions increases sales.
• Boosting visibility on search engines
• Increase clickthrough rates (CTR) by providing critical product details.

What is the advantage of including a product review schema?

Including product review schema helps you showcase customer reviews and ratings directly onto your Google search snippets. This boosts clickthrough rates, fosters trust, and motivates customers to buy your products.

This article discusses adding e-commerce product attributes to your product search snippets through WordPress. So go through it if you want to learn about adding product attributes.