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How Content Pruning is Essential in SEO? Why Should You Do it?

Content Pruning

Original, informative, and incredibly written content is one of the core components of your well-defined SEO strategy. Not all types of content are suitable for your website, so you should refine it promptly or, if required, replace it with more valuable content that aligns with your consumer interests. 

Low-quality, poorly written, outdated content can harm your website more than reasonable. It can overwhelm your website or slow down your progress. Here, the role of content pruning comes into play. 

The blog post focuses on content pruning, how to do it, and the time to start. Get the best SEO services in India that help you with Content Pruning and take proactive steps to do it. 

What is Content Pruning?

Content pruning is the timely elimination of monotonous and useless content, like spring cleaning. It involves finding irrelevant content, removing it, consolidating it, or upgrading it.

The purpose is to ensure that your site’s content is meaningful, beneficial, and resonates with all your SEO objectives. All your Google’s Helpful Content Update checkboxes should be ticked off.

Hire SEO experts in India who help you with Content Pruning and provide SEO-driven and well-written content. The content should be grammar-friendly, well-researched, and informative.

Why is content Pruning important?

Your website can become overloaded if you don’t remove old and unwanted content. This blog post will explain why content pruning matters in a content strategy.

Content Bloating

Regularly adding new content without handling older content can bloat your site with useless, redundant, low-quality pages. This indicates that your quality content gets hidden with unwanted content, making it cluttered for search engines and users to discover.

Keyword cannibalisation

Your website should contain content related to your niche, primarily focused on your services or products. The majority of your content should center around similar topics. For instance, you’re harming all your SEO inputs if you’ve not chosen the right keywords around your business’s main agenda.

Choose excellent SEO services in India to get the right keywords for your business so your team’s writers can create original content.

Outdated Information

Trends and topics like SEO are changing in a fast-paced and continuously evolving digital landscape, and your content can quickly become redundant. Everyone in your industry wants to post the latest blogs or articles. You’re lagging if you cannot synchronize content with the latest changes.

Slow Page Speed

Various other parameters, apart from content, also impact your SEO performance. The foremost is how quickly your website loads. Page Speed is crucial for offering an exceptional user experience. However, the more content you load onto your site, the heavier it will be, which can slow down your site’s loading times.

This irritates users and significantly leads to higher bounce rates and reduced engagement, adversely influencing SEO performance.

Decreased Crawl Efficiency

Search engines such as Google develop a restricted crawl budget—the total number of pages it will crawl and index to your website in a certain period. If your site gets overloaded with irrelevant content, search engines might invest unnecessary time navigating those pages and ignore your important or updated content. This indicates that you might run out of your budget while crawling these pages and find it difficult to find your new indexed content.

How to Conduct an SEO Content Audit?

Before starting to prune your content, understand how it is doing on search engines, its quality, and the most effective way to perform a content audit. 

Set Clear Objectives

First and foremost, you should be clear about your goals so that we can evaluate each type of content with a specific purpose. For example, you should increase rankings, drive more traffic, enhance user engagement, boost conversion rate, and ignore keyword cannibalization.

Collect all your Content

Prepare a list of all the content available on your website using Screaming Frog Crawl. The list includes blogs, articles, landing pages, product pages, resources, FAQs, or other content highlighting the valuable work.

SEO experts in India can create a spreadsheet to monitor each piece of content. The spreadsheet must incorporate crucial information, such as the URL, Title, Published Date, Word Count, User engagement data, Backlinks, and Conversion rate.

Evaluate Your Content Performance

After collecting all the vital information, SEO experts in India must check how each page is doing according to the set objectives we’ve done in the first step. The things to check are:

  • What percentage of traffic each piece of content is getting?
  • How does user-engagement will be there? Are users interested in your page or getting repelled from your page?
  • Is your content ranking amazingly well for specific keywords?
  • Is your content producing any conversions?
  • Does your content have quality backlinks?
  • Is your content producing any conversions?
  • Is there any relevance to your content? Does it give updated or outdated information?

Take Action

Now that you have listed all the content on your site that needs immediate attention, it is essential to prioritize more critical content.

If you have many pages to delete, tick them off, as redirecting them elsewhere would be quick and straightforward.

Refreshing pages might take longer, so it is practical and a good idea to work on pages that require quick updating and attract most of your traffic.

Monitor and iterate

A Content audit is not a one-time process. It should be done regularly to ensure your content meets your audience’s needs and objectives. If you have the right resources and time, do it quarterly.

Monitor your progress by monitoring metrics to track any changes in traffic, rankings, user engagement, and conversions.

Now, you’ve understood much about your content: what needs to be retained, omitted, and more. So, create a practical and fresh content strategy to get good SEO results. Now, you’ve got a good idea about key topics, keywords, and content gaps essential for creating a robust and result-driven content strategy.

 

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