As we step into the fourth and last quarter of 2017, it’s time to start thinking about the year ahead and what to expect from SEO in 2018.
Here are seven you should be keeping an eye on in order to stay ahead of the curve.
Voice Search and Digital Assistants
Voice search technology presents a big opportunity for changing the way we communicate and process information. According to Google, 20 percent of searches already come from voice queries. This changes the search market and we’re expecting to see an even bigger shift towards voice search in 2018. When it comes to setting up an SEO strategy, the rise of voice search brings out the need to focus on more long-tail search keywords and a natural language that matches the user’s conversational tone.
Link building or should I say link earning is here to stay. It is just that companies need to overhaul their liking strategy and work towards the correct way of earning good and effective links.
User experience for SEO will become even more important in 2018. Google has made it clear that the focus is on the user and this should make more sites deliver a smooth UX for their visitors.
Featured Snippets And Quick Answers
The popularity of featured snippets has increased the competition among companies trying to appear in “position 0” in the SERP. Gaining a featured snippet in search requires catering to a specific combination of factors, which has opened up SEO beyond the traditional race to the top of Google.
2018 is the year when mobile first index will be fully active and when brands needs to realize the potential of putting mobile first, rather than catering to mobile as an afterthought.
SEO in 2018
2018 will be an interesting and eventful year for SEOs. Though the bascs of SEO will never die, but a number of trends are in the works that could significantly alter the practice of optimizing for search.
If you are also looking to get great search engine results in the upcoming years also, get in touch with us. With over a decade of experience as a leading outsource SEO company and a pool of talented SEO experts, we strive to provide superior web services to our global clients.