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Google Now Expanding Attribution Beta to More Advertisers

Google’s much anticipated multi-channel attribution product is now rolling out to hundreds of more advertisers. Google has made an announcement earlier this year about a new product that created a lot of buzz among advertisers. This new announcement made by this search giant was about Google Attribution. This new platform is slated to help marketers see how higher and mid-funnel interactions impact conversions and tame the cross-device, cross-channel conundrum. Google is now rolling out this program to hundreds of advertisers this week.


According to Google, they’ve had successful initial beta tests with brand that have been using Google Attribution.  HelloFresh, one of the companies using this new feature says that they have a 10 percent increase in conversions since Attribution.

Karl Villanueva, head of paid search and display at HelloFresh, said this about the initial beta: “With Google Attribution, we have been able to automatically integrate cross-channel bidding throughout our AdWords search campaigns. This has resulted in a seamless change in optimization mindset as we are now able to see keyword and query performance more holistically rather than inadvertently focusing on only last-click events.

An important point that needs to be kept in mind is that this rollout isn’t global, but for select advertisers.  In order to find out when Google Attribution is available for you, Google has created a quick form to keep you in the know. You can check to see if you have access by attempting to log in to Google Attribution.  Over the coming months Google will be inviting more advertisers to Attribution.

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