As a business owner, you need to be sure that your brand is presented positively online. No matter how high-quality your products are but it is significant to know what the buyers feel about your brand. Brand Reputation is not built by chance but needs to be planned professionally and systematically.
There are two important keys to any reputation management Plan:-
- Monitor:- Know customers, competitors what they say about your brand.
- Respond:- Take some measure steps to develop positive brand reputation.
The first step is important because the whole plan is based on the statements you hear. It is must to monitor what people are talking on social media, forums or on other review sites.
If you are into selling physical products, make sure you keep a close eye on online retailers like eBay, Amazon, etc. These days, consumers are very prudent, hence, almost 70% of shoppers rely on internet reviews before buying anything online. Therefore, as a brand, you must observe social media conversations on a daily basis.
How to monitor your brand’s reputation
In the digital world, monitoring online reputation can make a big difference. It is not possible to examine every single social media platform, forum, blogs manually. Fortunately, there are some tools to monitor your brand name for reputation management. The choice depends on your business. If you are a small business like restaurant, reviews sites work for you then. It is Just Yelp and Google maps that people see when they look up your brand.
Here are some tools to monitor your online Reputation:
Reputology is the perfect tool for this. Its whole focus is on review sites.
Mention is the media monitoring tool to know what people say about you on forums, blogs, social media. It tracks everything from a single dashboard. When People talk about your brand or industry on social media, you get notified.
There are some other Social Monitoring tools:-
- Google Alerts
- HootSuite and many more………
Respond Carefully To Negative Comments
It is not that easy to ignore bad comments. Negative Remarks remains online forever and can bring down the growth of company. When customers have the bad experience of your services then the right approach is to respond politely, professionally and friendly. Responding quickly and appropriately to complaints online can help increase customer loyalty and retention too. Eventually, will boost your reputation.
Promote Positive Posts
Positive posts actually enhance online Reputation. Customers Reviews are getting more and more online visibility. Replying to positive reviews, comments, testimonials builds credibility and increases ranking in search engines. We need to encourage customers to post positive comments.
There are even more ways to generate positive reviews:-
- Manage your online profiles.
- Ask for feedback
- Encourage customers to write Review
Now put your plan into action. It takes efforts but the reward is fruitful.