A responsive web design means a site with a supportive layout of videos, graphics, and web content across 232 screen sizes.
In short, a responsive web design has become the need of the hour. So, lets’ understand the features of a responsive web design.
Given below are the features of a responsive web design (RWD):
Easier accessibility:
Hand-handling devices such as mini-laptops, smartphones, and tablets have increased recently. Therefore, it is mandatory to have a website that fits all the screen sizes to capture the high traffic for the website. Thus, a responsive web design accomplishes the task effectively.
Easy Navigations:
For easier navigations, links, varieties of menus, collapsing & expanding texts are compulsory, and the ability to grow & shrink. Plus, CSS & PHP has helped the user with easy navigation.
Minimize loading period:
Non-crowded designs and browser complimenting features allow the web pages to load quickly across all the devices. Plus, it is inspected at every step of its development process to make the site bug-free.
Google is constantly updating its algorithm, and all the latest updates in 2 years are done to improve the content quality, link building, and website designs.
Also, the SEO Experts state that the search engine algorithm is programmed following the user’s requirements & entails.
For example, the basic requirements of a user are:
- A website that doesn’t take more time to load.
- Ability to spread & shrink automatically according to screen sizes.
- Having a self-adjustability feature in a website enables the user to access photos or content.
- The website must serve qualitative & informative content and a bright appearance such as attractive designs & graphics.
Although the demands don’t end here, the search engine algorithm continuously gives the user the best UX. In addition, the search engines also consider ‘White Hat Techniques’ in the web design.
If you want the user to come back to your site in the future, then, in addition to great outlook & designs, the user also seeks websites that offer genuine information in no real-time.
Plus, majorly users’ search for nearby products/ services/ solutions; therefore, you must target regional or geographical keywords with Meta descriptions to improve the site’s rankings.
Here is the checklist that determines how Google improves the site’s rankings.
- It ensures a reasonable bounce rate for websites.
- It keeps a record of the user’s average time spent on the site.
- It also ensures that the site is optimized for local searches.
- It also checks for the social sharing.
The above-explained factors determine websites’ quality and decrease or increase the chances of higher rankings accordingly.
The search engine prefers a fresh & unique approach. However, most of us don’t know the definition of a site’s new & unique approach.
According to the search engine, online presence (website, content, or link) must have user-oriented information. Plus, “fresh” means new in technology, and the online elements must have all the latest technologies & updates in the market.
Thus, responsive web design services must ensure a fresh & unique approach for the users & search engines.
Google tries to offer the best UX and thus, prefers a responsive website design that fulfills all the demands mentioned earlier.
