You may have built a new website for your business. Did you choose WordPress as your Content Management System (CMS), or was it suggested by a WordPress design services agency to you? Well, whatever is the case, you made a good choice.
WordPress, without a doubt, is the most popular CMS (Content Management System) in the world which runs almost half of the entire internet. WordPress powers many websites that you browse every time.
There are a few reasons for the popularity of WordPress. For one, launching it is simple and easy, even if you are a beginner. Second, WordPress can be tailored to your needs, because of its flexibility and adaptability. It offers thousands of themes including the free options. Third, it is an open source and it has a fantastic community behind it, which means you always get help when it comes to simple or complex issues.
However, the above reasons do not guarantee that once you’ve launched a WordPress website, you are sure to rank at the top of the search engine results pages. This is especially true if you are not very familiar with the SEO tactics to use. You still need help from WordPress design services agency like Brandconn.com, and we offer to you the help that you need.
We are a digital marketing agency in India and we are experts in implementing WordPress SEO tactics. We will make it easy for you to grow your traffic from Google, even if you are just starting. The WordPress platform has a lot of features that follow SEO best practices which we are delighted to help you with. This will leave you with enough time to focus your attention on more critical tasks.
As a website design company India, we would like to share with you some tips and tricks on how you can improve your WordPress website ranking on Google.
Host your site with a reliable hosting provider
Uptime, site speed and security are 3 factors that directly impact the performance of your WordPress website, so it is always a good idea to choose your hosting provider carefully, and not go for the cheapest option. Avoid experiencing issues on quality and performance because of unreliable hosting provider.
Install an SEO-friendly WordPress theme
WordPress has thousands of free and premium themes so you must select with care to be sure that you are installing a SEO-friendly theme. You can run your chosen theme through Google’s “web dev” tool; it will give you insights on SEO and potential performance issues.
Install A Free WordPress Plugin
Before optimising your site, make sure you install a SEO Plugin. You can choose from these two main options:
* Yoast SEO
* All in One SEO Pack
These two are the most recommended by any WordPress development company India and are free to install.
Domain Name Viability
Google looks at domain.com and www.domain.com separately. You have to choose a preferred version for your website. You can install it by clicking Settings and implementing the Site Address (Url) as well as the WordPress Address (url) to your chosen version. If your website is new, it doesn’t matter whichever version you choose, but if your pages are available at both urls, then remember an important tip, you should use the version with the most backlinks.
Check Your Site’s Visibility Settings
If your WordPress site is not ready to go public because you are still working on it, WordPress has an option to hide your site from the search engines and prevent it from not getting indexed. Scroll down to the visibility section and check the option “Discourage Search Engines From Indexing This Site”. When your site is completed, you should uncheck this option, to make it appear on search results.
Enable Permalinks That Are SEO-friendly
Permanent Static Hyperlink. These are URLs that are intended to remain unchanged for many years. WordPress offers several different options in the URL structure, and you need to make sure that what you choose to use is the most SEO-friendly. If you need guidance in choosing, a website design company India will help you.
Install the SEO Writing Assist by Semrush Plugin
Before creating or optimising the content of your WordPress site, install the Semrush SEO Writing Assist Plugin. This is also available as a Google Docs add-on which helps ensure that your content is done in a SEO-friendly way. Creating great content is necessary if you want your WordPress site to rank at the top of Google. The SEO writing assist will also make recommendations and analysis of your content.
Make Optimised Title Tags and Meta Description
The role of the title tags is to tell users and search engines what your page is all about. It is an important ranking factor because it gets fed on the Google search engines results. On the other hand, the Meta Descriptions, have an indirect impact on the organic performance of your site through the CTR or click-through rate.
Review Ranking Content
Spend some time to analising the content that ranks already for the terms that you are making the effort to target. If you are a newbie, understanding your major competitor’s content will give you a fair idea of how your contents need to be. If you already have an established business, it’ll still help you improve your content which will enable you to stay ahead of the competition. The designers of our website design services agency are experts in reviewing ranking content.
Use Internal Linking
Using internal linking will help establish the connection among the different pages on your WordPress site, and thus help users to navigate your site efficiently .
Install a Cache Plugin to Improve Site Speed
Site speed is a strong ranking factor, and even if WordPress offers excellent performance, there are improvements possible to be done to site speed that your site can use. Using a cache plugin is one of the effective ways of improving speed.
This is another effective way of improving the speed of your WordPress site, and you must use it, but you need to be careful on this front also, as too many images can slow down the speed of the website. So it would be best if you struck a balance, a good WordPress Design Services agency can help you in this regard.
Mark Up Your Pages With Schema
Schema markup is also referred to as structured data. It adds context to your content and data. It also helps Google to understand your content and present it differently and in user-friendly manner, thus enhancing the user experience.
Improve Your Core Web Vitals
The Core Web Vitals have a significant role to play in improving your SEO performance. This is a set of measurable performance indicators that tells if your website is performing well, through the Google Search Console. This is the tool that generates a report that give Good, Needs Improvement, or Poor regarding the site pages. The Core Web Vitals were created for use by developers, however, all site owners can also use it.
Bear in mind that WordPress on its own is not a magic weapon. It does not take the place of a solid SEO strategy, and while it is true that the CMS can save you time, it will be helpful if you follow the SEO best practices listed above. It is essential to understand that you must put in the effort, so your website will rank higher on Google.
With WordPress, you need to write great content and earn excellent links. You need to ensure that your site is optimised and not held back by any technical issues. With us as your website design company India, you will not worry about these things, because we can handle tasks that will improve your ranking on Google.
If you are interested, then get in touch and let’s talk.