A Race that is of challenges
The rising competition in the medical field and the increasing awareness about patients have changed the dynamics of the healthcare industry.
While the internet has narrowed the distance between healthcare service providers and patients, the reservoir of information that it has become, has made it difficult to win that race of reaching to the customers on the web more easily than your competitors.
Don’t you think that having your hospital or healthcare center rank well on search engine results pages (SERPs) can give you that winning edge you need to get more customers? If you do, then getting a well-devised search engine optimization (SEO) campaign for healthcare is what you need.
What does SEO for hospitals include?
The rising popularity of medical searches on search engines have made hospital SEO a necessity more than an added marketing effort. With so many hospitals and healthcare service providers finding it difficult to survive in the industry for long, owing to the fierce competition, the last resort is investing in the right marketing strategy and this is where SEO gives you an advantage. Outsource SEO services to us and we will take care of the rest.
It takes deep understanding of the healthcare world as well as the digital world, along with advanced strategies and the right execution to be at the top of search engine pages, bringing your website in front of your target audience.
SEO for health sites includes
SEO Audit – Understanding the loopholes in your existing website is a must if you want to promote it rightly on the World Wide Web, and so, a comprehensive SEO audit is necessary. Analytics help in determining the current rank of your website on the leading search engines, so that a right plan can be devised to improve the rankings.
Content Marketing – When it comes to winning the confidence of the patients, well-researched and excellently written content pieces go a long way in building that credibility factor.
Link Building – Building relevant, high quality links is the key to SEO success. Apart from sharing valuable medical insights an information with your audience, you also need to have a solid link building plan to target outreach to influences in the healthcare industry.
Local SEO – for the healthcare industry, the local customers are extremely important. In order to be found in your local area, geographically focused SEO campaigns and tactics should be implemented.
Infographic Marketing – Creative visualisations in the form of rich media content and infographics can help you create shareable graphics that portray your healthcare expertise in a great manner.
SEO services for hospitals that Brandconn offers
- Technical SEO audit
- Assessing site structure
- Conducting a through competitive analysis
- Measuring baseline performance
- Branding and communications planning
- Defining a content strategy
- URLs, titles, meta data research
- Keyword analysis, research & targeting
- Patient-centric, keyword-optimized content
- Local feed – setup & maintenance
- Content marketing
- Guest blogging on authority niche sites
- Local geofencing advertising
- Integrated marketing campaigns
- Digital influencers and blogger outreach
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