Online marketing is a must do thing today for any business that wants to stay ahead in the recent times. Without a good website or one or more internet marketing methods working for your business, getting the best results is not possible. While there are a number of online marketing methods to choose from, businesses are often faced with another dilemma. Should they outsource online marketing or train or create an in house team to perform it. This is one question that can make or break any business’s online marketing campaign. But when looking to find the right answer to this, well there is none, because there will be times when you feel that outsourcing is the right way to go and other times in-house will seem more feasible. You may even feel like using a combination of the two or seek other options.
Online marketing methods include SEO or search engine optimization, pay per click or PPC, Web designing, online PR, content marketing, brand journalism, email marketing, mobile marketing and other such things. All these methods can be used by any business to promote itself on different online platforms. Whether you choose to outsource these methods or do them in-house there is never a time where one option will seem to be better than the other as both of them have their own situations where one works better than the other. To make it easier for a business to decide which is the best route to take for online marketing here are some areas to consider before choosing to outsource or work in-house:
* Budget and cost: How much will it cost you to outsource SEO jobs or do it in house and do you have the budget for any of these options. Any company which has an online marketing budget of around $200 or less per month should not go in for outsourcing. This is because first competent SEO firms do not work for such a budget and second those who do are not one’s that can’t be trusted. Outsourcing services that will get you results will cost at least $500 or more. On the other hand, when it comes to working in house you need to hire a skilled and experienced SEO expert who come for no less that $40- 50,000 per year along with other benefits and this is just the beginning price. Also SEO usually works best with a team and not a single person. So you need to weigh the pros and cons of both before moving ahead with any one.
* Your business model: If you feel that there is a lot riding on your online marketing and without it working you might incur losses from your business then it is better to do it in-house. On the other hand, if you feel that not all is dependent on online marketing then you can go in for outsourcing.
* If the needed expertise is available: If you are short on budget, then the only thing left to do is perform online marketing yourself and for these you need to learn about this method by going online and using reliable sources. Even if you have the money to hire someone finding the right professional can be a tough task and same goes for outsourcing as not every SEO outsourcing company has competent SEO experts and can get you quality results.
Maybe these few points can help guide a business on the right path when deciding to outsource or do online marketing in house but still one needs to consider different factors and put in extensive research so that they end up making the right decision which will yield the proper benefits in the future.
If you are still confused and need further assistance to decide whether to outsource your SEO and online marketing needs and which company to choose, simply contact us. We will be happy to assist you without any obligation to take a decision. We have been providing medium and small business SEO services for more than a decade with utmost client satisfaction.