This year has brought a lot of new things to the world of online marketing, Mobile first index and serving content through HTTPS and two major updates that are expected to be launched in full swing soon. While marketers are already preparing themselves for this another thing that needs to be taken care of is the matter of cyber security and site speed
It has been long since Google acknowledged that site speed is actually a major factor for better marketing. There are tools online that can help you monitor and analyse this. While page load speed is something that people can do finding the right balance between this and a great user experience is where the problem occurs. User experience is another very essential factor today and people want easy navigation and good services from a website along with great visual content.
With quality visual content comes big sized images, videos and fancy content (which itself is not very light). This can in turn effect your loading speed which is also not good. While load speed may not have been such a big deal before now it is, as not only people but Google and even Facebook now take note of such things.
To help in your needs for site speed here are a few tips:
- You first need to identify the site speed issues your page has and then carry out certain checks to ensure better loading speed.
- Optimizing your images is another big thing you need to take care of. It is not a good option to get rid of images instead you can try compressing them. There are cases where you can even optimize how images are delivered to users.
- Making use of system fonts- This is another good way to improve load speed of your page. Since these fonts are pre-installed on devices they do not have to be loaded. You also need to be careful when choosing such fonts and ensure that you pick the right one based on your site and brand.
- Another option is accelerated mobile Pages (AMP). While this is a useful option you should first assess other options before using this one.