With the small business and local service providing websites joining the search bandwagon, local search has become one of the major platforms for searchers. With the increasing popularity of local search, local SEO has also made a place in every SEO’s plan. However, reviews appear to be the most prominent ranking factor in local search. They businesses rank well even if they have low quality link profiles.
This information has been shared by annual study of local SEO ranking factors conducted by Local SEO Guide.
After studying over 200 factors over 100,000 local businesses to find similarities between the businesses that are ranking well in Google’s local pack, this conclusion has been made.
It has also been observed that if a business ranks well in organic search, it is also likely to rank well in Google’s local pack.
It was also found that businesses can rank well in local packs without the presence of traditional SEO ranking factors. That includes things like links, or even a website.
However, like any other ranking factor, quality (what’s being said in the review) of the review is far more important than the quantity (number of reviews).
Although local search relies more on reviews but that doesn’t mean that other SEO practices have become negligible.
One needs to follow the holistic SEO approach to get full benefit from the website.
- Ranking in organic search correlates to ranking in local packs.
- Make a concerted effort to acquire reviews on your GMB page.
- Have a website and optimize it.
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