As 2019 approaches, the digital marketing landscape that encompasses social media, SEO, PPC, content marketing is witnessing a dramatic shift. There may have been a time when you could have dismissed visual search or artificial intelligence as gimmicks from the latest science fiction movie but that time has long gone.
There are many new digital marketing strategies and trends that are evolving in the internet connected era and businesses now need to use them to succeed their efforts because what worked last year may not work this year. Below are key digital marketing trends for the year 2019:
- Artificial Intelligence
Artificial Intelligence (AI) will take over the world soon! AI can analyze search pattern and consumer behavior, utilizing data for social media platforms and blog posts to help businesses understand how users and consumers find their services and products. For example, Facebook messenger bots can help you optimize and automate your customer service.
- Programmatic Advertising
Programmatic advertising means using AI to automate ad buying so you can target more specific set of audience. Auctions or real-time bidding, for example is a type of programmatic ad buying. This automation is much more efficient and fast, which means lower customer acquisition costs and higher conversions.
Chatbots will continue to be a much important part of digital marketing practices in 2019. This AI based technology uses instant messaging to chat with the users in real-time, day or night. Many customers prefer to interact with chatbots as they give answers very promptly and are responsive. These virtual assistants are known to offer outstanding customer service while meeting their expectations and automating repetitive tasks.
If you want to create higher visibility in 2019, you need to personalize your marketing, it means more personalized content, emails, products and much more. With the availability of data like purchase history, links clicked, customer behavior, and custom content was never that easier. In fact, 98% of marketers believe that personalization gets them enhanced customer relationships.
- Video Marketing
These numbers show the importance of using videos into your digital marketing strategy in 2019:
- 70% of customers reported that they have shared a brand’s video
- 72% of businesses reported improved conversion rate
- 52% customers say that watching product or service videos make them more confident in purchasing decisions
When it comes to videos don’t just think YouTube. You can post videos on social media for effective results.
- Influencer Marketing
Using influencers is considered to be a very effective marketing tool that works very well in attracting customers. An influencer can be anyone from a well-known celebrity to a famous blogger or journalist. People usually trust consumer opinions over corporate statements which are quite factual.
- Visual Search
Visual search can take the user experience to a completely new level. With visual search, users can upload a picture to conduct a search and get more specific results. Marketers can get a new edge on competitors by jumping on visual search trend in 2019 to draw more customers and serve them better.
2019 is going to be about better customer experience through automation, personalization and AI- powered technology. So if you want to stay ahead of the curve and increase conversions in the coming year then you will need to get better at producing customized, rich and conversational content—particularly video content.