In today’s competitive world the significance of digital marketing simply can’t be ignored. An effectively executed marketing and advertising campaign can serve the needs of any business and help in increasing the sale of products or services. The marketing scenario is changing nowadays and if you want to go where the people are, you need to be active online. The influence of digital landscape has become tremendous nowadays and people believe what they see online. In this article, we will see the top digital marketing trends that marketers must know.
Artificial intelligence (AI) will definitely be pulling its weight in the year 2019 as AI is now powering retargeting, customer segmentation, push notifications, click targeting, you name it and AI has it! It is even creating content now! How you put AI to work for your digital marketing portfolio completely depends on your marketing goals and your channels. But if you are already working with a digital marketing team then leverage AI in the marketing landscape and see the results!
Human beings are social animals who like interacting with other humans and this is the reason behind high popularity of social media platforms or websites. However, constantly engaging with your customers all the time is not feasible, hence it is better to install chatbots on your website to interact with website visitors on their terms. Chatbots have the ability to hold basic conversation with visitors and answer most frequently asked questions like a live human customer support representative. A chatbot is much cheaper than a customer support person because it doesn’t have to be staffed and it can answer the visitors’ question immediately without any waiting time.
Consumers are now more smart than ever and find their information through multiple channels. Initially, multichannel marketing was introduced to allow prospects to communicate with businesses through different channels. For instance, prospects can be introduced to your business through Facebook ads, Twitter or stopping into your brick and mortar store. Email subscribers can communicate through email and website visitors can interact through comments or chats. Though multichannel was efficient but still incapable of resolving consumers’ problems that’s why omnichannel marketing came into being. It provides better experience to your prospects through seamless and consistent communication.
Marketing and Email Automation
Email has been a popular tool for communication and marketing for a long time but email 15 years ago is different from what it is now. What is the difference? Well the answer is personalization which makes emails more effective, making consumers spend more time. Now, businesses can send different emails to different subscribers based on their interests, which is usually determined by the content they like or read. It eliminates wastage of time, minimizes error, and help in increased collaboration. This way it helps in generating leads and making new clients.
With platforms like YouTube, Netflix, Amazon Prime Video, Facebook Live, video has emerged as a big trend online that will continue to grow. Traditional content that people had to watch on their TV is the past is now accessible through smartphones or laptops. There are certain benefits of using videos for marketing purpose and some of them are its high authenticity and affordability.
User Generated Content
One of the best ways to market your product is to show your prospects how your current customers are feeling about those products. This kind of content has high authenticity which convinces prospects and the best part, it is completely free. This is another form of word of mouth publicity which has its own set of benefits.
There is a lot of momentum taking place on digital landscape and with these new trends, there are enough ways to attract more customers to your business smartly and effectively. However, there is a lot of work that needs to be done to stay ahead of the marketing curve in 2019.