In the present tech-driven world, technology has pierced through almost every part of our lives and it is not showing any signs of slowing down in the near future.
These are the expected Digital Marketing Trends:-
Voice search – As per an estimation by the year 2020, 30% of the web browsing will be done without touching the screen. Also, about 50% of searches will be conducted through voice commands.The voice search will play a major role in our day-to-day behaviour.
Voice queries allow you to multi-task like never before. For most people, speaking becomes easier and quicker than typing using this technology.
AI-powered solutions – Artificial Intelligence (AI) powered solutions are the tools from the future bringing together a unique blend of technologies like Predictive Analysis, Machine Learning etc. In the coming year, AI-powered solutions shall be positioned across various enterprises including government and consumer markets around the world. AI will change marketing hugely in the coming years.
Additionally, AI will take personalisation to the next level and marketers will be able to create products and services that continually learn from the feedback of their users.
Video marketing – Video marketing is expected to be the leader of digitization in the coming year. Nearly, 80 % of the online content will take up the form of visual representation.
The videos will be the highlight of any marketing venture and the videos along with apt audio will help companies accelerate brand growth and allocate their UPS across all platforms.
Content will remain to be the king – It is predicted that people will further put more trust in reputable content rather than relying on advertisements. This indicates that more engaging and informative your content is, the better your chances are to be noticed online.
Programmatic advertising – It will continue to evolve in 2019. This is a process in which automation technology is utilized to buy and sell online media. In the near future, it will encompass online ads, video to digital out-of-home, voice, TV etc.
Using it the companies will use data and technology to make real-time decisions regarding the advert they wish to deliver. The tool will provide guaranteed impressions. Also, the ability to reach a different audience beyond continuous campaigns.
Chatbots and marketing automation – These will serve the massive online social media market effortlessly. Due to such reasons, companies will start to implement this marketing automation technology in 2019. The progress in conversational interfaces is an exciting area in the development of Chatbots.
Machine Learning – This is a major trend that has also gained a lot of traction in the recent years and expected to evolve further in 2019. It is the process of data analysis that makes analytical model building automatic.
84% of marketing organizations are already implementing AI and machine learning currently as stated by Forbes. This trend offers great opportunities and is making the measurement of marketing ROI increasingly precise. This can be used to understand faster and therefore act on problems that may exist in the marketing and sales funnel.
Therefore, the future of the digital marketing trends looks good. This will not only make the marketing initiatives easy but fruitful as well.
For good quality Digital Marketing, you may contact a reputed provider of such services.