With the New Year comes the opportunity to make a resolution to enhance your business exposure and customer conversion rate. In 2019, one the best way to fulfill this resolution may be through the utility of paid advertising.
Paid advertising such as pay-per-click marketing and sponsored advertising, have the potential to reach a much greater number of interested customers than unpaid marketing methods do.
What is Pay-Per-Click Advertising?
Pay-per-click advertising or PPC, is exactly what it sounds like. You will pay each time a potential customer clicks on your advertisement. These PPC ads may come in many forms and are available on a variety of platforms, namely on social media sites and Google.
Google PPC ads would appear at the top of the search engine results for a particular keyword search query. PPC on social media sites such as Facebook, Instagram and Twitter, show up on targeted users’ social media feeds or online marketplace.
PPC advertising is typically conversion heavy. This is due to it’s visibility and ability to be highly targeted. It is particularly successful if you are careful to direct those that click on your PPC ad towards a landing page. This encourages them to make a purchase, sign up for your mailing list, schedule a call or any number of specific business KPIs.
What is Sponsored Advertising on Social Media?
Sponsored advertising may function on a PPC model. Such ads can be an integral part of any social media campaign, with the charge usually attached to the number of views that each sponsored ad receives. These ads can take advantage of the creative potential of social media networks like Facebook and Instagram by allowing you to use original and informative content like videos, pictures, and blog posts.
Why it is so effective as a part of any online marketing campaign?
You Must Pay Only for the Results You Want with a PPC Campaign
One of the reasons why some businesses are unwilling to take advantage of PPC advertising is the “paid” part of it. But, paid advertising can actually be a more cost-effective marketing method.
You May Get Front – Page Exposure Which Only PPC Can Offer
AdWords PPC ads can occupy the first two to four spots on Google’s SERP. This is an important position to have your website link, since, most users never go past the first SERP. Unless you take benefit of Google AdWords PPC advertising, the average Google user is unlikely to ever even see your website.
It Can Boost Your Reach with Social Media Paid Advertising
Nearly every social media outlet from Facebook and Instagram to Reddit and Spotify offers a paid advertising platform. This allows businesses to reach custom audiences through a variety of paid media models.
Thus, utilizing the paid options is key for making the most of your business social media presence.