There is certainly a need to focus on mobile, as it’s driven by their users and the kind of content they want to access on mobile. So, Google wants to provide the best possible search results for the mobile audience.
Due to the Google’s move to a mobile-first index and the ever-growing use of mobile devices, mobile site optimization needs to be emphasized as a digital strategy.
Some of the key steps you should take to begin putting your mobile-first strategy in place
You must ensure your site provides an excellent user experience on mobile. You can use the mobile usability report in Search Console and analyse your data to check for the issues within your site journey.
You may use Google’s mobile speed tool. This will help to test how fast your site is on the mobile and make a comparison with the competitors.
You may find out what kind of mobile results are displaying and then optimise for those results.
You can easily determine the results and snippets that are visible beyond the standard blue link.
The next step would be to thoroughly implement structured data.
You need to focus on gaining featured snippets by replying to the questions asked.
It is time to start focusing on your mobile SEO strategy. For this, you need to ensure that your company or brand’s online presence is relevant to Google’s evolving index.