The convergence of user-generated content, mobile communication and social media has put control in consumers’ hands. Consumer nowadays come armed with product and purchase information and they no longer have to come to brand website or store. In such a situation, content marketing has become a core component of brand marketing strategies.
This guide analyses the current market for content marketing tools, including the types of vendors serving the market. If you are considering licensing a content marketing tool, this guide will help you whether you should do it or not.
Benefits of using content marketing tools
Managing the volume of marketing content that needs to be created, disseminated and analyzed has become complicated and expensive for marketing organizations. Automating these processes—or partnering with a content marketing vendor can provide multiple benefits:
Increase the effectiveness and relevancy of your content
When consumers look and engage with content, they reveal a lot about their preferences. By capturing and analyzing their content consumption, you can provide them with even more relevant information that may push them much ahead in sales funnel.
Improve message consistency across all marketing channels
Managing brand style and consistency is quite challenging for international brands and multi-location marketers. By centralizing content assets in a database or CMS, these assets can be effectively monitored and standardized for compliance with style and regulatory guidelines.
Collect more accurate customer data
Content marketing optimization and analytics tools track and measure content consumption across many touch points. Metrics are moving from quantity-based to quality-based. By automating the process, data can be integrated with CRM and marketing automation systems to boost prospect data.
Grow social sharing, referrals and engagement
You will be able to share more personalized and relevant content across different social networks, which will amplify the impact and awareness of your brand.
Decrease marketing campaign costs
By sending the right content to the right customers via preferred channels, campaign efficiency increases drastically and campaign costs are slashed.