Google Analytics 4 (GA4) is the latest version of Google’s web and mobile analytics platform. It includes many new features and changes compared to the previous version, Some main differences include focusing on machine learning and using events as the primary way to collect data rather than page views. GA4 also uses a new measurement protocol, allowing for more accurate and flexible data collection across different devices and platforms. It helps track customer behaviour, fetch business insights, and measure success more effectively than ever. Additionally, it provides more control over data collection and sharing and new reporting and analysis capabilities.
Simple Steps to Setup GA4 in Tag Manager
Here are the simple steps you can follow to set up Google Analytics 4 (GA4) in Google Tag Manager:
- Create a GA4 property in the Google Analytics admin panel.
- Create a new GA4 Configuration tag in Google Tag Manager and add your GA4 Measurement ID.
- Next, create a GA4 event tag for each event you want to track (for example, phone number, email, clicks on specific buttons, etc.). These event tags define each event’s relevant parameters and trigger(s).
- Now, create a trigger to fire on all the pages.
- Preview the changes done in GTM and submit the container.
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Features of Google Analytics 4
Google Analytics 4 is built on the App + Web tracking model, which allows you to track web and app data with a single property. A user’s first visit to a website and their final conversion are presented as a combined set of data. Here are some of the critical features of GA4:
1. Automatic Event Tracking
GA4 automatically tracks a wide range of events on a website, such as page views, clicks, and form submissions, without requiring additional configuration or code on the website.
2. Machine Learning Insights
GA4 uses machine learning algorithms to provide insights and predictions about a website’s user behaviour, such as which pages are likely to have high bounce rates or which segments of users are more likely to convert.
3. Cross-Device & Cross-Platform Tracking
GA4 can track users across devices and platforms, such as mobile, web, and apps, providing a complete picture of user behaviour.
4. Enhanced User Privacy
GA4 provides more control over data collection and has built-in support for privacy regulations, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
5. Customized Reporting
GA4 allows for more flexibility in creating custom reports and dashboards, with the ability to combine data from multiple sources and dimensions.
6. Personalized and individual-level analysis
GA4 uses the GAID (Google Analytics Identifier) to track individual user interactions and measure conversions; it’s more reliable than traditional cookie-based tracking.
Transitioning from Universal Analytics to GA4
Transitioning from Universal Analytics to GA4, also known as Google Analytics 4, involves several steps to ensure that all data is appropriately migrated and that the new tracking code is set up correctly on your website. Here are a few steps for google analytics migration.
- Set up a GA4 property in your Google Analytics account.
- Install the new GA4 tracking code on your website.
- Verify that data is correctly collected in GA4 by reviewing the real-time and standard reports.
- Finally, once everything is set up and working correctly, you can continue using GA4 properties.
Reasons Why GA4 Upgrade is Worth Migrating
Several reasons why upgrading to Google Analytics 4 (GA4) from an earlier version of Google Analytics may be worthwhile. Here are some of the reasons:
- GA4 offers more advanced and accurate tracking capabilities, such as tracking user interactions across multiple devices and platforms.
- GA4 introduces the concept of “events,” which are more flexible and powerful than traditional pageviews and allow you to track a broader range of user interactions on your website or App.
- GA4 includes more robust and granular data privacy controls, such as automatically deleting user data after a set period.
- GA4 has a more modern and user-friendly interface, making navigating and understanding your data easier.
- GA4 also comes with new features, such as automated insights, cross-device reporting, and built-in funnel analysis that were not available in previous versions of Google Analytics.
- With GA4, you can send data to BigQuery for deeper analysis, and with the help of Machine Learning models, you can predict future outcomes, customer behavior, and more.
If you are currently using Google Analytics for Firebase, you would be already on GA4, and no migration is needed.
What Else Does the Google Analytics (GA4) Setup Provide?
Google Analytics (GA4) setup provides several additional features beyond basic website tracking, which include the following.
1. Advanced data analysis
GA4 offers more advanced features for analyzing data, such as machine learning-powered insights and reporting.
2. Event tracking
GA4 allows you to track user interactions on your website, such as button clicks and form submissions.
3. User-level data
GA4 provides user-level data, allowing you to see how individual users interact with your website.
4. App + Web Properties
GA4 allows you to track web and app properties within the same property and see the data in the same reports.
5. Cross-device tracking
GA4 lets you track users across multiple devices and see how their behavior changes.
6. Automated Insights
GA4 provides automated insights to help you identify trends and patterns in your data.
7. Integration with other Google products
GA4 can be integrated with other Google products, such as BigQuery, Data Studio, and Optimize, to gain more insights from your data.
Are you ready to level up your website data analysis and reporting with Google Analytics 4? At Brandconn Digital, we specialize in GA4 consulting, and our team will help you seamlessly transition to GA4. We are the leading GA4 implementation company and can guide you with the GA4 migration and prepare your business for GA4.
We can help with:
- GA4 implementations and consulting services.
- Migration of Universal Analytics “goals” to GA4 “events.”
- Google Tag Manager GA4 implementation.
- How to use GA4, Understand your goal and event tracking.
- GA4 custom reporting setup.