What is the Need of Online Reputation Management (ORM) Strategy For Your Business?
Online reputation management or ORM is a strategic approach and process of monitoring, identifying, and influencing your digital reputation and credibility online. An effective online reputation management strategy can also help you with new opportunities and provide insight on increasing your brand...
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What is the AIDA Model Used in Digital Marketing Technology?
It is a popular model used in marketing that defines the steps a customer goes through in the process of purchasing a product. The AIDA model has been in use since the late 19th century and has been reviewed and modified multiple...
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Top Digital Marketing Trends And Innovations
In today’s competitive world the significance of digital marketing simply can’t be ignored. An effectively executed marketing and advertising campaign can serve the needs of any business and help in increasing the sale of products or services. The marketing scenario is changing...
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Keys for Creating Powerful SEO Content In 2019
SEO or search engine optimization is the practice of attracting high quality and quantity traffic to your website or page. This is one of the key elements that help your page to get its ranking on major search engines like Google or...
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New Content Quality Standards from Google’s EAT Update
Google recently rolled out its commonly known ‘EAT Update’ which has significantly affected the ranking. When some leading brands witnessed erratic changes in their organic search visibility, some other brands saw complete wipe out of their visibility. The update which is covered...
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