Traveling and exploring new places has gained momentum in last couple of years. Through, man has always been interested in traveling to new places, but with the passage of time the percentage of people stepping out to explore the world has increased many folds. With the increase in the popularity of tourism, many innovative tour kinds like solo travel, luxury travel, backpack etc. have been introduced. These tours can be booked as packages. Online booking sites have come very handy and have gained immense popularity for booking of flights and hotels, travel packages etc. Travel agencies today face fierce competition and have to work harder than ever to attract new business online. And not to forget the contribution of search and Google, today a good travel booking site is a must for these agencies. However, these sites and agencies need to know how to implement the most effective marketing strategy to get maximum online business. And when we talk about online business, how can we forget SEO, or Search Engine Optimization.
Handling of SEO and digital marketing for travel websites and agencies requires a person who has in-depth knowledge and understanding of search engines like Google. At the same time the person also needs to have a good understanding of tourism. The person handling travel SEO services should not only be proficient in SEO strategies but should also have good knowledge of the kind of deals and packages customers of these travel agencies may be looking for. The only way a to capture the attention of the customers is by appearing at the top of search engine results with the kind of deals they are looking for. Only a robust SEO strategy can make that happen.
So, if you are running a travel agency and are interested in getting increased business from your website, keep reading.
What is SEO?
SEO is the abbreviated form of Search engine optimization which improves the online presence and visibility of your website attracting new customers. It ranks your website at the top Google search result pages when users search for terms like “travel agencies” or “holiday packages”.
What Are the Benefits of SEO for Travel Agencies?
Getting More Leads from Search Engines:
Merely creating a website doesn’t help as it may get buried in thousands of other website. Your website needs to appear at the first page of Google as no one looks beyond the first page while searching for any deal. SEO helps you rank at these top search position with relevant keywords thus getting you more leads.
More Traffic and Customers:
Because your website ranks at the top pages, more and more traffic gets attracted to your site thus increasing the probability of getting more customers.
People only trust what they see and when your site appears at top Google pages for relevant keywords, your brand is automatically established as a trusted one. This makes prospective travelers more confident about clicking through to your site.
Though SEO isn’t free, but it costs far less than other traditional marketing methods, or even paid search campaigns.
There are a number of techniques that are employed to rank a travel website on top search results.
Need Help Managing Your Travel Agency SEO?
Now that you know what it takes to rise to the top of the search engines, you need to put a plan together to make it happen for your site. We, at Brandconn Digital, have experts with more than a decade of experience in handling SEO for travel websites. Just give us a call or outsource SEO needs to manage your site and we will help you get at the top of Google search pages.