Google has been a major player in digital advertising while Facebook manifesting greater control over the online advertisement part. Google has made a big push lately to improve its suite of digital marketing tools: Google Adwords, Google Analytics, Google Tag Manager and Google Search Console. Often referred as Google marketing stack, these tools provide marketing organization with highest functionality and intelligence necessary to manage digital marketing operations with higher efficiency. So let’s understand every bit of Google stack and how it can help in boosting digital marketing efforts.
What is a Google Stack?
From an SEO services point of view, using Google Drive stacks leverage the true power of Google domain and trust. It promotes your website from both having additional ranking properties in search results and increased rankings perspective.
Google Drive is a paid and free product that Google offers in order to support people and businesses with products like forms, slides, documents and much more. All of these documents are then stored in the user’s Google Drive. Users can then privately or publicly share the contents of Google Drive. Above all, they can be indexed and ranked in Google search.
Need of Google Drive Stacks
One can use stacks to test new markets, competition and also to boost the rankings without resorting to PBN’s in most markets assuming your on page optimization was done well.
Major uses of Google Drive stacks especially in terms of digital marketing
Link Building
Google is giving you a backlink to your website and this way it is providing you a much safer way. When was the last time Google penalized its own properties?
Content Promotion
With Google stacks, you can leverage the power of Google to boost rank of your document for a high traffic term. This empowers your digital marketing efforts like anything.
Reputation Management
Since it is easier to rank the properties in Google Drive, you can smartly use them to conceal negative content about a person or business for a short period of time. In the meantime, you can get more positive news or information to make the process permanent.
With abundant functionality available, there are various considerations to keep in mind. In order to begin, make sure the applications are linked. Configuring the stack to ensure all its components are linked isn’t difficult. It is critical to get the most of out of installations and it also improves the usability.
Each stack includes, optimized Google map, optimized Google docs, optimized Google slides, optimized Google site, optimized Google spread sheet, Google drawing, Google form, Google file, Google plus relevant group posting and Google images – Geo tagged image posting.
With such a high functionality and advanced marketing features, Google stack has indeed become an ultra-important trend in digital marketing ecosystem. With overwhelming majority of benefits, Google will continue to invest in the evolution of these tools to protect its market-leading position.
At Brandconn, we completely acknowledge the tremendous potential of Google stack and we create profile by using different Google products. We link them together to create a strong profile which helps website to reach wider audience and achieve higher ranking on Google.
