Connecting The Dots Between Google’s March, April And August Updates
It’s been an interesting year in Google land, with a number of momentous updates including those in March, April and August. Many have written at length and shared data about these updates. This article will cover one aspect of August update that...
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A Brief on Google’s August 2018 Broad Core Algorithm Update
The core algorithm update that rolled out on August 1, 2018 was massive and many sites across the web were impacted. Google is calling this a broad, global, core update. Though there seems to be a focus on health and medical sites,...
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Why Google Reduces Search Results Snippets?
Recently, Google has decreased the length of search results snippets. Earlier on Google said that writing Meta descriptions doesn’t change with longer search snippets. Also, Webmasters were told that there is no need for publishers to suddenly expand their Meta description tags....
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Some of the Significant Google Adwords Latest Updates
There are few significant Google Adwords Updates that may be extremely beneficial. Fixing your entire value proposition, keywords and calls to action into an 80 character limit requires skill. Writing ads on AdWords may be one of the most time – consuming...
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Google Confirms a Core Algo Update That Happened Recently
Google usually does not announce updates to it’s core algorithm because the core algorithm updates happen almost every day, may be even twice a day. This update is certainly different. It isn’t one of the usual daily Google updates. Google calls this...
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Bing Ads Now Allows Advertisers to Import Call Conversions
Advertisers showcasing their products and services on Bing Ads can now import call conversion data. This feature will help in connecting phone sales back to the ad campaign that prompted the call. Call conversion imports are facilitated through Bing Ads’ Offline Conversion...
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Google Responds To Blog Bribes: It Can Lead To Search Penalties
Over the past few days, there has been a lot of buzz in the community has been buzzing about an article on The Outline named How brands secretly buy their way into Forbes, Fast Company, and HuffPost stories. The article in question also...
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Google’s Latest Search Updates Brings More Content To Featured Snippets & Knowledge Panel Info
According to Google’s three new latest search updates that it announced around featured snippets, knowledge panel information and suggestions for related topics, a selection of featured snippets will now include more images and related search suggestions within the box displaying the featured snippet content....
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Google Officially Increases Length Of Snippets In Search Results
The length of search snippets has always been a matter of concern and discussion among SEO experts. A snippet is the description of a page shown below the URL in an organic search result that helps show how it relates to the...
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Google’s Home Page Search Box Displaying Recent Searches By Default
Lately, Google’s efforts to show past searches to a searcher by clicking the search box earlier this year resulted into a feature which Google confirmed to be likely a bug. Earlier Google had changed the default behaviour of the search box on...
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Google Changes Info Command Search Operator
Google has confirmed that they have changed the way the info command is displayed in search. The info command is the search operator that provides you with more details about a website. Previously the info operator would give searchers the snippet plus additional links...
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Mozilla Switches To Google, Drops Yahoo
After a three year partnership with Yahoo, Mozilla has now dropped Yahoo as their default search provider for Firefox and has switched back to Google with new Firefox Quantum browser release. According to an announcement by Mozilla, they have terminated their search deal with...
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Google Maps Gets A New And Better UI
Google maps gets even better with the introduction of a better and brighter UI. New category icons and more colour coding are also part of the revised UI. With the new update that Google has introduced the look and feel of its Maps...
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Google Introduces Dedicated Knowledge Panels in Search Results For Publishers
Google is announced that it is introducing a new type of Knowledge Graph Card or Knowledge Panel exclusively for news publishers in which searchers can learn more about a specific news publication directly in the search results. Google said this will help searchers learn about...
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Google Adds Wait Times To Local Results In Search And Maps
Google recently announced that it will soon roll out a new feature to Google local search results, such as restaurants, followed by Google Maps that will show you the estimated waiting time for those results to appear on search pages. This recent addition is...
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Google to Change How Travel Websites Access Airfare Data
If you run a travel business, earn revenue through a travel website or provide travel SEO services, this news is for you. Google is going to cut off access to a feed soon that automates airfare data for third party search engines, such...
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