The Importance of SEO For Travel Agencies And Tour Operators
Travel agents form the backbone of the travel industry and play an important role in it. They not organize comfortable tours for the travelers; be it business, family of other types of tours, but also bring a lot of business for hotels...
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Google Assistant Can Now Find Local Home Services
While the example shows the new feature being demonstrated on a smartphone, it can also be accessed with a smart speaker like Google Home. This feature will first be rolled out in the US, which is said to occur within the week....
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Google’s New “Donate” Button: A Boon for Non Profit Organisations
If you are running a non-profit organisation in US, here’s good news for you. Google now lets searchers donate to non-profit organisations directly from search results. Google has now added a “Donate” button to Knowledge Graph cards of US-based non-profits. With a...
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Google Will Now Provide More Real-time Data in Google Trends
Google is expanding its application Google Trends is now going to provide even more real-time data on the popularity of search terms. Google trends lets the searchers track what most of other searchers are looking for in both real-time and non-real time. The...
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SEO: More Than a Numbers Game
SEO, as understood by many is all about numbers. However, it is much more than a numbers game. The real goal is engagement. Usually the goals that are typically established or associated with any SEO campaign are inclined towards numbers. The number...
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7 Top Skills Required To Be A Good SEO
Search Engine Optimization is not an easy task. It requires hell lot of intuition as well as logical thinking to be a successful SEO. If you are interested in becoming an SEO expert, it’s helpful to take an analytical look at the...
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Reviews: The Most Prominent Local SEO Ranking Factor in 2017
With the small business and local service providing websites joining the search bandwagon, local search has become one of the major platforms for searchers. With the increasing popularity of local search, local SEO has also made a place in every SEO’s plan. However, reviews...
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Google Plans To Make Apps For Google Assistant More Functional And Discoverable
Google now aims to make Google Assistant Apps more functional and discoverable. It also enables users to start a task on Google Home and complete it on a smartphone. In an announcement made by Google last week, it aims to make number of updates and...
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YouTube VS Other Video Hosting Sites
Hosting videos and creating channels of various hosting sites is one of the potential activities that is included in almost every SEO plan. However, the big question is to host the videos on YouTube or on another platform like Vimeo. While the choice is totally...
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Bing Ads Expands Shopping Campaigns To India and Canada
Bing Shopping Campaigns have now expanded to Canada and India! According to a latest announcement done by Bing, it is expanding Shopping Campaigns to Canada and India. Advertisers may now begin targeting Canada and India with their Shopping Campaigns. Quebec will be the one exception...
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Google’s New Mobile Search Results Layout
Google is known for its continuous updates be it regarding the algorithm of search or its appearance. Recently, this search giant has introduced a fresh look for mobile search results to match the look and feel of the devices they’re being viewed...
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Tips to Find the Most Profitable Keywords
Search has become the prerequisite for nearly everything we do online. And what differentiates a good searcher from a not so good one is the level of understanding for settling for best phrase that represents the problem we’re trying to solve or...
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Google Says: Improve Low Quality Content, Don’t Delete It
Content or rather high-quality content has always been a big deal for every search professional. We all know and have seen how much quality content can affect the rankings of a website on search engine result pages. In an urge to publish...
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Google AdWords’ New Showcase Shopping Ads
Google Adwords has been coming of age now. Lately the search giant has rolled a number of modifications in the way Adwords works. The recent being a new shopping ad in AdWords just in time for the holiday season. With the change...
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Google AdWords Introduces Ad Unit for In-Store Products
Google has recently announced that it is planning to introduce local display ads for highlighting in-store products and sales. All these years, Google or Adwords ads were typically used to spotlight products and services that could be ordered online. However, with the introduction of this...
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Google AdWords To Roll Out ‘Parallel Tracking’ To Speed Up Mobile Landing Page Delivery
Google is working to speed up mobile web experiences on several fronts, AMP being the most visible of these efforts. On Wednesday 18th October, the company announced a change to the way it will handle tracking parameters appended to AdWords landing page URLs.According to Google, processing...
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