Google Says: Improve Low Quality Content, Don’t Delete It
Content or rather high-quality content has always been a big deal for every search professional. We all know and have seen how much quality content can affect the rankings of a website on search engine result pages. In an urge to publish...
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Google AdWords’ New Showcase Shopping Ads
Google Adwords has been coming of age now. Lately the search giant has rolled a number of modifications in the way Adwords works. The recent being a new shopping ad in AdWords just in time for the holiday season. With the change...
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Google AdWords Introduces Ad Unit for In-Store Products
Google has recently announced that it is planning to introduce local display ads for highlighting in-store products and sales. All these years, Google or Adwords ads were typically used to spotlight products and services that could be ordered online. However, with the introduction of this...
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Google AdWords To Roll Out ‘Parallel Tracking’ To Speed Up Mobile Landing Page Delivery
Google is working to speed up mobile web experiences on several fronts, AMP being the most visible of these efforts. On Wednesday 18th October, the company announced a change to the way it will handle tracking parameters appended to AdWords landing page URLs.According to Google, processing...
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Google Now Expanding Attribution Beta to More Advertisers
Google’s much anticipated multi-channel attribution product is now rolling out to hundreds of more advertisers. Google has made an announcement earlier this year about a new product that created a lot of buzz among advertisers. This new announcement made by this search giant was about Google...
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Now Explore Planets and Moons With Google Maps
GOOGLE Maps have made exploring space possible for anyone with internet access. It has brought a new feature that branches out into the solar system. This feature comes with an update that lets users explore planets and moons. To visit the distant locations,...
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How to Increase Your Organic Click-Through Rates
PPC is a really tricky task that needs umpteen focus. When there are an estimated 200 factors affecting your search-engine results positions, you’ve got to be choosy about which ones you’ll work on in order to affect the greatest change. Among the dozens of...
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How Digital Marketing affects E-commerce?
Digital marketing, a revolution in the e-commerce business portal, is said to be the most happening thing in the world of e-commerce. There were times when door to door or conventional offline- marketing has a stronghold in any business. However, in last...
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The Change In YouTube Rules Regarding Videos With External Links
External links are the links that are added to videos in the form of end cards. However, YouTube is now adding restrictions on which accounts are able to add external links at the end of their videos. Now not any and every account will...
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Chatbots And Future Of Consumer Search Experience?
Recently we all saw Bing experimenting with a chatbot feature directly in search results. Is it the effect of the Google’s impending mobile first index which is leaving every search expert ransacking their brains? When thinking about the future of organic search,...
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How To Do Guest Blogging The Correct Way
Guest blogging is an integral part of any SEO strategy. Who else can understand the value of guest blogging better than an SEO expert? It serves the purpose for both: the site owner gets fresh content for the website while the SEO gets...
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Google Doubles AdWords Budgets Leaving Advertisers Unhappy
The significant change in the way of using Adwords budget has left advertisers in an unhappy state. According to Google’s latest changes in Adwords management, campaigns are now able to spend up to twice their average daily budget. This is a serious situation for...
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Now Anyone Can Contribute To Google’s Street View
Google’s Street View already covered much of the world, and now it has officially approved a “Street View-ready” camera for amateur cartographers. Soon it will be possible for anyone to add to street view. Thanks to Google’s new program called “Street View...
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Podcasts Getting Richy Rich Features?
Having introduced new rules for ‘structured data’ or ‘Schema markup’ with an aim to communicate with search engines, Google has brought ‘rich results for podcasts’ on search engine results. The latest versions of Google Search facilitate this option, wherein support for Chrome...
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Google’s Response To Apple’s Intelligent Tracking Prevention
Google has designed a new Analytics cookie 0to keep ad tracking from Safari intact for AdWords campaigns. The process of making changes in the method of capturing data and reporting on conversions in Adwords started early this month. This is in response...
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Demystifying Myth: No Top 3 Google Search Ranking Factors
It is believed greatly that there is a list of top ranking factors that help web pages to appear at high ranks of Google search engine result pages. Google’s Gary Illyes has clarified that contrary to popular belief, there are no top 3 ranking...
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